Morgan Stanley is using Snapchat to recruit the next generation of bankers (MS, SNAP) from Ayman's blog

college students selfie harvard

Morgan Stanley is using Snapchat, the popular messaging app, to welcome back college students at 19 universities across the US. 

On Wednesday, students at UPenn, Harvard, Villanova, Howard, and 14 other college campuses were be able to snap a picture with a Morgan Stanley themed geofilter.

“We’re always looking for new and innovative ways to reach today’s best talent on campuses around the country,” said Lisa Manganello, head of integrated brand marketing at Morgan Stanley, in an email to Business Insider. “We have to be where they are, and they’re on Snapchat.”

Snapchat geofilters let you put artwork, company logos, and other designs over messages in the app. But they only appear in certain locations and, in some instances, are only visible for a specific period of time.

The investment bank has been experimenting with the social media app, which is a favorite among millennials, but this is the first campaign of its kind for the firm. The bank also has a number of ongoing recruiting strategies taking place throughout the year on many more campuses.

Already, the bank rolled out a texting hotline this summer, which enables students to send texts to college recruiters.

Morgan Stanley was the lead underwriter of the initial public offering of Snap Inc, the parent company of Snapchat. The bank, which was bullish on the company`s stock after it joined the public markets, later downgraded the company to a neutral rating and lowered its price target by 42% to 16. The stock is currently trading at 15. 

JPMorgan rolled out a similar campaign in 2016. The bank honored college graduates at 80 college campuses with a 10 second advertisement on the app to help recruit them as employees. 

And back in 2015, Goldman Sachs posted videos to Snapchat`s Campus Stories platform

SEE ALSO: Goldman Sachs asked its interns about their spending habits, social-media apps, and dreams — here are their answers

Join the conversation about this story »

NOW WATCH: A financial planner reveals the 2 easiest ways to improve your finances

Previous post     
     Next post
     Blog home

The Wall

No comments
You need to sign in to comment

Like Us On FB

Follow Ayman

Blogger Tricks


hoda Basic


Ayman Admin
A woman from Iowa found her phone in perfect work... more
Ayman 4 minutes ago
Ayman Admin
Germany`s high court ruled last week that Faceboo... more
Ayman 4 minutes ago
Ayman Admin
The Syrian army has taken control of a strategic h... more
Ayman 4 minutes ago
Ayman Admin
The European Union could adopt sanctions ranging f... more
Ayman 4 minutes ago
Journalist Vip
The World Cup may be over now, but at least it lef... more
Journalist 5 minutes ago
Journalist Vip
Conor McGregor has come under fire after sharing a... more
Journalist 5 minutes ago
Journalist Vip
Normally £7.99 a month, for Prime Day Amazon... more
Journalist 36 minutes ago
Journalist Vip
The royal family must have a sixth sense about whe... more
Journalist 36 minutes ago
Ayman Admin
Syrian state media said on Sunday that Israeli roc... more
Ayman 36 minutes ago
Ayman Admin
The death toll from a suicide attack on an electio... more
Ayman 36 minutes ago


6 members
10 members
11 members
19 members
27 members
  EG Pound Exchange Rate
Flag Counter


Google this