Loading...

The biggest problem with the iPhone 8 is that it might cost 1,000 (AAPL) from Ayman's blog

iphone 7 product red

What a pickle.

Apple probably wants to go all-out for its tenth anniversary iPhone when it arrives this autumn, packing the device with new features and a refreshed design. That might mean charging 1,000 in the US and £1,000 in the UK for a top-of-the-line device.

But its biggest rival, Samsung, has just offered up the Galaxy S8 for £689 in the UK, so Apple needs to keep pricing realistic.

Analysts are split on whether Apple might stick the 1,000 price tag on the high-end iPhone. But a new analyst note from Longbow, sent to investors on Tuesday, offers more proof that Apple should at least be thinking about it.

Analysts Shawn M. Harrison and Frank Carson wrote that it increasingly costs Apple more to make the iPhone, saying design changes have driven "a mid- to high-single digit increase" in recent years. That`s before Apple even thinks about introducing a pricier OLED display, which it reportedly will for the new iPhone, and takes a "30% increase in memory prices" into consideration.

They wrote that an OLED iPhone would cost 30 (£23) more to make, which would cut out most of the benefit of a higher price tag. The analysts wrote that introducing a higher price tag now would be a good thing long term for Apple`s margins.

They still balked at Apple charging 1,000 for its anniversary edition iPhone, but did consider an average selling price of 849 (£663). That`s in line with other analyst predictions of 850 (£664) to 900 (£703).

They wrote: "With a likely shift in form factor for the [anniversary iPhone] with accounting for memory prices that are up 30%+, the high-end model should carry a higher price point relative to the 769 for the iPhone 7 Plus. Whether a rumored 1,000 price point becomes reality is unknown, but for a point of comparison, Samsung`s new S8 Plus is retailing for 840 USD and initial demand for the S8 is higher vs. last year."

Join the conversation about this story »

NOW WATCH: Congress just voted to allow your internet provider to sell your online history and data — here`s how to protect your privacy


Share:
Previous post     
     Next post
     Blog home

The Wall

No comments
You need to sign in to comment

Like Us On FB

Follow Ayman

Blogger Tricks

Blogs

Ayman Admin
(Reuters) - U.S.-based Russian news outlet RIA Glo... more
Ayman one hour ago
Ayman Admin
Snap CEO Evan Spiegel sold 50 million in Snap sto... more
Ayman 4 hours ago
Ayman Admin
Israel responded with airstrikes on an attack tunn... more
Ayman 5 hours ago
Ayman Admin
PARIS (Reuters) - French President Emmanuel Macron... more
Ayman 5 hours ago
Ayman Admin
NEW YORK (Reuters) - The key witness in the case o... more
Ayman 5 hours ago
Ayman Admin
JERUSALEM - 18 February 2018: An explosive device ... more
Ayman 5 hours ago
Ayman Admin
CAIRO –18 February 2018: Cairo International... more
Ayman 6 hours ago
Ayman Admin
BRASIL - 18 February 2018: President Michel Temer ... more
Ayman 6 hours ago
Journalist Vip
The best freestyle rapper in Wakanda is clearly Le... more
Journalist 6 hours ago
Journalist Vip
It`s been far easier for Elon Musk to send a rocke... more
Journalist 6 hours ago

Groups

Unity3d
4 members
FaceBook
8 members
Cats
9 members
Egypt
17 members
Twinity
17 members
There.com
25 members
Free website traffic to your site!

Donate

Google this