Loading...

McDonald`s bought an AI speech company to take human interaction out of drive-thrus from Ayman's blog

McDonald`s Drive Thru

  • McDonald`s announced the acquisition of AI startup Apprente for an undisclosed sum on Tuesday.
  • Apprente builds AI designed to understand and respond to human speech, which McDonald`s said it plans to implement at its drive-thrus.
  • Earlier in 2019 the fast food giant bought a separate AI company for 300 million to help tailor its touchscreen menu offerings to customers.
  • Visit Business Insider`s homepage for more stories.

McDonald`s just bought an AI startup that could take human interaction out of the equation for its drive-thrus.

The fast food behemoth on Tuesday announced it was acquiring Silicon Valley AI startup Apprente. Apprente specialises in using AI to build a "voice-based conversational system," effectively AI that is capable of understanding and responding to human speech.

In a press release McDonald`s said the idea was to use Apprente`s voice tech to provide "faster, simpler and more accurate order taking" at drive-thrus.

The Wall Street Journal reported in June that McDonald`s had started testing voice-activated drive-thrus, in tandem with robotic fryers.

Read more: McDonald`s just launched its first new type of restaurant since the drive-thru — here`s what it`s like to eat there

The company has already been trialling Apprente`s technology in selected drive-thrus, and not only is it acquiring the company, but also establishing a new tech unit called "McD Tech Labs" to house it.

"McDonald`s expects to grow its presence in Silicon Valley with the hiring of additional engineers, data scientists and other advanced technology experts to join McD Tech Labs," the company said. McDonald`s did not publicly disclose how much it paid for Apprente.

McDonald`s acquisition of Apprente is its second foray into AI this year. In March it bought AI personalization company Dynamic Yield for 300 million, and is using its technology to tailor menus to customers in attempt to sell them more food.

Other restaurant chains are also investing in tech that could cut out human workers. Starbucks announced its acquisition of Brightloom, a company that had previously operated a chain of restaurants without waiters, in July.

SEE ALSO: Robots make burgers at this San Francisco start-up backed by Alphabet Inc.

Join the conversation about this story »

NOW WATCH: The incredible story behind Slack, the app that`s taken over offices everywhere


Share:
Previous post     
     Next post
     Blog home

The Wall

No comments
You need to sign in to comment

Like Us On FB

Follow Ayman

Blogger Tricks

Blogs

Ayman Admin
At just 19-years old, João Felix has the fo... more
Ayman 4 minutes ago
Ayman Admin
Dozens of people were injured Sunday in another ni... more
Ayman 4 minutes ago
Ayman Admin
Russia on Monday urged countries in the Middle Eas... more
Ayman 5 minutes ago
Ayman Admin
Iran said on Monday President Hassan Rouhani will ... more
Ayman 5 minutes ago
Ayman Admin
In Scotland, one of the largest Pictish cemeteries... more
Ayman 6 minutes ago
Ayman Admin
NYU professor Scott Galloway, known for his fiery... more
Ayman 6 minutes ago
Ayman Admin
Oracle unveiled a new user experience and brand t... more
Ayman 6 minutes ago
Ayman Admin
Photo credit: Swvl According to Reuters, popular E... more
Ayman 35 minutes ago
Ayman Admin
Experts say a severe shock to energy markets and t... more
Ayman 35 minutes ago
Ayman Admin
CAIRO - 16 September 2019: President Abdel Fatah a... more
Ayman 36 minutes ago

Groups

Unity3d
6 members
FaceBook
11 members
Cats
11 members
Twinity
19 members
There.com
28 members

Top Rated Blogs

Donate

Google this