Loading...

Here’s why user reviews on sites like Amazon are such a big deal (AMZN) from Ayman's blog

amazon

One of the great benefits of online shopping — other than not having to put on pants and/or leave the house — is that you can find user reviews for just about every possible product.

These reviews are helpful for comparing similar products, as well as allowing you to get a feel for and impression of a product you`ve only seen in photos and videos. But according to a report in USA Today, it seems that reviews might impact your purchasing decisions more than you even realized.

User reviews, particularly on sites like Amazon, mean a great deal to shoppers. A product that has just one review is 65% more likely to be purchased than a product that has none, according to Power Reviews CEO Matt Moog. He added that one-third of online shoppers refuse to purchase products that have not received positive feedback from customers.

Power Reviews also found that positive reviews increase sales by 20% on sites that implement them into the shopping experience well. And with online sales around the world hitting 2 trillion per year, the impact of reviews is immense.  

BloomReach, a marketing research firm, found that Amazon product reviews are the most popular and trusted, and that customers will go to Amazon for reviews even if they intend to purchase the product elsewhere. 

Next time Amazon asks you to leave a product review, keep in mind that your words have a larger impact than you may think. 

SEE ALSO: You can watch every game of March Madness absolutely free — here`s how

Join the conversation about this story »

NOW WATCH: Hackers and governments can see you through your phone’s camera — here’s how to protect yourself


Share:
Previous post     
     Next post
     Blog home

The Wall

No comments
You need to sign in to comment
Blogger Tricks

Follow Ayman

Donate

Blogs

Ayman Admin
Netflix`s first trailer for the second season of "... more
Ayman 1 minute ago
Ayman Admin
WASHINGTON (Reuters) - Russia`s ambassador to Wash... more
Ayman one hour ago
Ayman Admin
CARACAS (Reuters) - A violinist who has become one... more
Ayman Yesterday, 23:58
Ayman Admin
WARSAW (Reuters) - Poland`s ruling party on Saturd... more
Ayman Yesterday, 23:58
Ayman Admin
Healthy ice-cream brand Halo Top`s sales have roc... more
Ayman Yesterday, 23:27
Ayman Admin
JERUSALEM (Reuters) - Israel sent extra troops int... more
Ayman Yesterday, 22:56
Ayman Admin
CARACAS (Reuters) - A Venezuelan violinist who has... more
Ayman Yesterday, 22:56
Ayman Admin
CARACAS (Reuters) - Venezuelan soldiers on motorbi... more
Ayman Yesterday, 22:26
Ayman Admin
DC brought a new trailer for "Justice League" to t... more
Ayman Yesterday, 22:26
Ayman Admin
Morgan Stanley has taken notable steps to expand ... more
Ayman Yesterday, 22:26

Groups

Unity3d
1 members
FaceBook
4 members
Cats
5 members
Egypt
15 members
Twinity
15 members
There.com
23 members
Google this